Although, there are various types of advertisement forms through which you can capture audience attention and maintain as such. But it has been witnessed in the history of advertisement that the below mentioned advertising campaigns have the ability to build both the brand and its market share.

Word hook
Character hook
Repeatable theme
Consistent brand layout

It is not doubted, that successful advertising campaigns have used either one or a mixture of several of these techniques and achieved more than expected.

A Word Hook
The campaign named as a word hook is the repitition of a catch phrase from one ad to another. This campaign is a sort of chorus of a song. They tend to be catchy and attractive and are so well known that they are easily adopted by the viewers of the ad.

Famous examples of word hook campaign of Verizon’s “Can you hear me now?" was evolved by Bozell of New York which was evaluated to convince the world that Verizon has the best network of all. The effect of this campaign was so powerful that it resulted in the ranking of the company as number one in the year 2003.

A Character Hook
A character hook campaign involves a character of a hero, villian or any other victim character who delivers the attributes of the product. These types of campaign where characters are included in the ads have a very strong tendency to move towards heights in the advertisement clutter. It tends to associate emotions between the character and the viewer in a manner that the viewer starts caring about it, thereby, caring for the brand.

A great example of character hook campaign includes the character of Ronald McDonald who was characterized as a hero of happiness for the famous fast food outlet chain, McDonalds. The result of this campaign was that 96% of school going children recognised Ronald McDonald before which this popularity was associated with Santa Claus only.

The Repeatable Theme
A campaign of the repeatable theme involves the repitition of a situation over and over again describing the need of a product. This type of campaign attaches the consumer with the product as it tends to make customers feel that they know the inside track of the product.

Consistent Layout
A consistent layout theme involves a different and unique layout of the product and repeats these layouts at every touchpoint. The advantage of this campaign is that the brand is easily and quickly recognized by the viewers. When a company layouts specefic design for its brands, the consumers starts trusting the product as something at which they can rely upon in this world of uncertainity.

Using one of these or a combination of several of these campaigns will rate your advertising campaign as a most effective means of advertising. These are equally effective whether you are conducting a business-to-business, business-to-government or business-to-consumers marketing campaign. These campaigns are quite affordable and can be conducted under the normal advertising budget.